As the Gifter-in-Chief at Giving Beyond the Box, LLC, I hear from a lot of people who want our help in giving a gift that really matters to a loved one.  That means it has to matter to the person giving the gift and the one receiving it. And, in our case, it also has to do good in the world. I love these calls and emails because I can tell from how much the person I am communicating with loves and cares about the other person. A gift after all is a vector of love and appreciation. 

You can imagine my surprise when Santa Claus called just the week before Christmas, our busiest time of the year. Santa sounded defeated and overwhelmed. To use a term that is popular right now, Santa sounded like he was languishing. He put aside that jolly “Ho! Ho! Ho!” pretense and spoke frankly. 

As he was speaking, I was remembering how much Santa meant to me as a child and recalling that special magic that Santa made. I was late giving him up and resisting not believing in Santa for as long as I could but, I hadn’t really ever thought about the challenges and pressures that face him every year. What follows is my summary of what I am calling the Lamentations of Santa. This is what is keeping Santa up late at night. I am writing this both to document the situation and to appeal to my readers for help on Santa’s behalf.

Worries about the workforce. According to Santa, it is getting harder and harder to keep a dedicated and talented workforce of elves. Some young elves from families who have been in the elf business for generations are no longer interested in these careers. They want to go out and explore the world. That is understandable, of course. And in a moment of hard self-reflection, Santa has also come to recognize that there really is not much of a career path for elves. No elf has ever in the history of the world ever been a Santa. A critical elf recently told Santa that he ran his operation like a monarchy, not like a well-tuned modern organization where employees are treasured and given the flexibility and support to be, to be anything they wanted. So, like everyone, the North Pole is experiencing the Great Resignation, as well, with lots of elves becoming life coaches and baristas. How to replace that workforce remains a big challenge. 

Concerns about sustainability. There is no place more affected by climate than the polar ice caps where Santa lives. If the ice completely disappears, Santa’s Home is in danger to being wiped out. And, after planning his 2021 Christmas route, Santa calculated his carbon footprint and was horrified to learn what impact his travels all over the planet in one frenzied night had on the climate. He has concluded that this long-term practice of distributing gifts is simply no longer sustainable. Alternatives must be found which get us to our next issue.

The cage-free, free-range reindeer movement. As we all know, reindeer have pulled Santa’s sleigh since Santa first pioneered this whole gift-giving industry. However, with each passing year, Santa becomes more and more aware that his reindeer really belong out in the wild, not confined to his workshop, even though he treats them well and kindly. (He was slammed a few years ago by PITA but it is hard to keep them happy.) So, in the spring of 2022, Santa is releasing his herd of reindeer and replacing them with all-electric sleighs. Better for the reindeer and better for the environment, as well. 

Moving Diversity, Equity and Inclusion into the heart of operations. After attending some sensitivity trainings with other cultural icons, like the Easter Bunny, and Davy Crockett, Santa is having a moment of wokeness. Here is a direct quotation that really expresses his thinking here,

Whatever let me think that I, a white cisgendered man living in the global north, could really imagine what children all over the world really wanted for Christmas. This hegemonic approach truly reflects my unearned privilege in this position. It is way past time for me to share the limelight here and champion a whole new generation of Santas that reflect our diverse community and experiences. 

Santa has established a small advisory group, exploring regional distribution centers with culturally competent Santas. More to come here, for certain. We could be looking forward to Santas that upend our traditional model of what Santa should be. We may in fact see a wholescale revolution! The Lose-the-Lap Campaign popular on some social media sites is an early indication of changes we can anticipate. 

Mission drift and the commercialization of Christmas. While all these issues were important, the one that took up most of our conversation was about the true meaning of the holiday. Here, Santa was nearly in tears, regretting his role in making Christmas a delivery system for late-stage capitalism and the deification of corporate power. He argued that by asking children what they wanted for Christmas, he was simply falling into the hands of marketers, training children to be aggressive consumers from the first moment they sat on Santa’s lap to their dying wishes. The Santa brand was in serious trouble, he worried, in danger of becoming just another Ronald McDonald or Tony the Tiger or Kim Kardashian, a shill for big business and worthless products. So, Santa is working to reclaim the true meaning of the holiday in a campaign next year where he is refusing to deliver Amazon gift cards, overpriced toys, fast fashion, cocaine, and more. (You can read about the Santa’s Naughty List and can suggest other items to exclude on Santa’s webpage.) Santa wants you to shop local small businesses, to make some of your own gifts, and to truly share some of your wealth not with the already wealthy people but with others who could use your help. That would make Santa happy.  

So, in summary, Santa has lots on his plate. If you have ideas for him or would like to help in some way, please be in touch. You know that he reads your letters. Your own childhood proved that to be the case.   Merry Christmas!